CARLSBAD, Calif.--Michael Dell acknowledged Wednesday that his company has in the past missed some key industry trends, such as the importance of retail sales and consumer products.
But he promised that the PC maker will not be a technology laggard going forward.
"We've tripled our resources in design and user experience," the company's founder and CEO said in an interview with technology journalist Walt Mossberg at the D6 conference here.
Pinned down on where the company went wrong, Dell pointed to a couple of factors--in particular a lack of attention on the consumer market at a time when it was becoming increasingly important.
"We missed some pretty big things that were going on in the industry," Dell said.
Also, as the price of computers came down, the company didn't offer enough options for people to buy PCs. After years of focusing on direct business, the company has added its products to 13,000 retail locations.
Dell said the company has a few test Dell-branded stores operated by partners in places like Dubai and Moscow, but said that Dell is not focused on its own retail outlets.
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